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WEB™ Academy

Tools to support the marketer's work

A set of tools that I have created and use on a daily basis in working on consulting projects for my clients. You can copy any of them for yourself!

Presentation from S1E1 training

pdf file

Presentation"Introduction to Internet Marketing" from the first online meeting that is an introduction to the Academy training series WEB™️ / February 2022 edition. 

Building a marketing funnel

Miro scheme

A proprietary set of elements created at Miro that allows you to design any marketing and sales funnel. Works in conjunction with the asset management worksheet.

Funnel asset management

Google Sheet

If you have designed your funnel, the next step is to prepare the individual elements / assets. This worksheet will help you get the preparation process under control.

Presentation from S1E2 training

pdf file

Presentation"Creating marketing strategies" from the second online meeting of the training series Academy WEB™️ / edition February 2022. To download the file click the button below.

Presentation from S1E3 training

pdf file

Presentation"Building websites" from the third online meeting of the training series Academy WEB™️ / edition February 2022. To download the file click the button below.

Elements of a corporate website

pdf file

An infographic that will help you structure the information on your company website the right way. Create a cohesive story that will convince a potential customer of your offer.

Competence in the area of marketing

pdf file

Diagram within which we break down the entire marketing area into its component parts. You can use it to determine the competencies that will be required to perform the various jobs.

The process of preparing and distributing content

pdf file

How to define content that is of potential interest to our customers. What sources to draw inspiration from and how to adapt content to squeeze the most value out of it.

How to get a Growth Driven Design Certificate

External link (en)

We rely on Growth Driven Design methodology for website development and online marketing. If you want to get certified then click the button below and see the details.

Marketing strategy

Google Docs

A template with prompts, created in Google Docs, where in one place you will be able to write out a marketing and sales strategy for your business, set goals and prepare a detailed action plan.

Developing a product-market fit

Miro template

Created by Strategyzer, as part of the Business Model Canvas. Allows you to identify the features of your product that are important to your customers. Be sure to do this before starting your marketing activities.

Building a business model

Miro template

With this tool, you describe all the most relevant areas of your business on a single sheet of paper. It uses the Business Model Canvas created by Strategyzer and is part of strategy building.


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